Revenue systems · Meta Ads

Meta Ads that feed a follow-up system

We set up and manage Facebook and Instagram lead campaigns, connect every lead form to your CRM so new leads hear back within minutes, and report plainly on what each campaign costs and produces.

From ad to booked call Illustrative
  1. Ad Facebook or Instagram, with your images or video Runs in your account
  2. Lead form Instant form with the questions you need Qualifies
  3. CRM Lead created in GoHighLevel or your CRM, tagged by campaign Synced
  4. Follow-up Instant email or SMS, and your team is alerted Within minutes
  5. Report Spend, leads and cost per lead, in plain language Weekly
Example setup. Questions, replies and timings are agreed with you before launch.

Revenue systems

Where ad budgets usually leak

Ads often get the blame for problems that start after the click: leads that wait hours for a reply, forms that never reach the CRM, and reports nobody can read.

  • Leads sit in Meta’s leads centre or a spreadsheet instead of your CRM
  • New leads wait hours for a call back and go cold
  • Campaigns were set up once and have not been reviewed since
  • You know what you spend, but not what each lead or booking costs

Deliverables

What we set up and manage

Scope is agreed in writing before work starts. You can take the whole list or only the parts you need.

  • Campaign setupCampaign structure, objective, audiences, placements and budgets in Meta Ads Manager, inside your own ad account.
  • Lead formsInstant forms with the questions you need to qualify a lead, and the privacy policy link Meta requires.
  • CRM connectionEvery new lead sent straight to GoHighLevel or your CRM, tagged by campaign, with an instant reply and an alert to your team.
  • Ongoing managementRegular checks on spend, cost per lead and lead quality, with budget and audience changes agreed with you.
  • ReportingA short weekly or monthly report: spend, leads, cost per lead and, where your CRM records them, booked calls.
  • Creative guidanceYou supply the images, videos and ad copy. We tell you which formats and sizes each placement needs, and which ads are working.

Process

How we work

You get a short update at each stage: what was done, what we found and what happens next.

  1. Review

    Look at your ad account, past campaigns, offer and current follow-up before changing anything.

  2. Plan

    Agree the objective, audience, test budget, lead form questions and what happens when a lead arrives.

  3. Launch

    Build the campaigns and lead forms, then send a test lead all the way into your CRM before going live.

  4. Manage and report

    Check results regularly, adjust budgets and audiences with your approval, and report in plain language.

Tools

Platforms we use for this work

Green tags are tools we have used hands-on. The rest are platforms we support when they are already part of your stack. Listing a tool does not imply a partnership.

All supported platforms

Hands-on

  • GoHighLevel
  • HubSpot

Also supported

  • Meta Ads Manager
  • Meta Business Suite
  • Zapier
  • Make

Ad spend is paid directly to Meta from your own ad account. It is separate from our fee.

What is not included. We do not produce images, videos or ad copy; you supply them and approve every ad before it runs. We do not install the Meta Pixel or Conversions API on your website; if tracking is missing, we tell you exactly what your web developer needs to add. Every ad must follow Meta’s advertising standards, including the stricter rules for special ad categories such as housing, employment and credit.

Questions

Common questions

More answers about access, timelines and how engagements work. All FAQs

Can you guarantee a number of leads or a cost per lead?

No. Results depend on your offer, market, budget, creative and competition. We report what happens honestly and adjust based on the numbers.

Who owns the ad account?

You do. Campaigns run in your own Meta ad account and business portfolio, paid with your own payment method. We work with partner access that you can remove at any time.

Do you create the ads?

No. You provide the images, videos and ad copy. We advise on formats and sizes, set the ads up and tell you which ones perform best.

How much should we spend on ads?

There is no fixed answer. We agree a test budget with you before launch, based on your goals and what you are comfortable spending, and review it after the first weeks.

Do we need GoHighLevel?

No. Meta lead forms can be connected to most CRMs, either directly or through tools such as Zapier or Make. If you already use GoHighLevel, the connection is built in.

Introductory call

Running Meta Ads? Let’s check what happens after the click.

A 30-minute call about your ad account, your lead forms and how quickly new leads hear back from you.

  • Share your current campaigns and monthly budget
  • Check where new leads go and how fast they get a reply
  • Agree what to set up or test first