Resources
Practical guides, in plain language
Short, accurate guides to the work we do every day: email authentication, outbound infrastructure, lead data, CRM automation and bookkeeping. Use them whether or not you ever work with us.
Guides
Deliverability
SPF, DKIM and DMARC explained for B2B senders
What each record does, how they work together, and what Google and Microsoft now require from senders.
Read the guide
Outbound
Cold email infrastructure checklist: 20 checks before you send
Domains, mailboxes, DNS, warm-up, limits, lists and monitoring — the checks to run before a campaign goes live.
Read the guide
CRM & automation
How to test CRM workflows before launch
A repeatable method for testing automations with test contacts, edge cases and a sign-off checklist.
Read the guide
Lead data
How to verify an email list before a cold email campaign
What verification results mean, a six-step cleaning routine, and how to treat catch-all and unknown addresses.
Read the guide
Bookkeeping
Monthly bookkeeping checklist for small businesses
Categorise, reconcile, review and close: the monthly routine that keeps books accurate and tax time calm.
Read the guide
CRM & automation
Lead follow-up automation: five workflows every service business needs
Instant replies, missed-call text back, reminders, nurture for quiet leads and team alerts, with the rules that stop each one.
Read the guideIntroductory call
Let’s talk about your outreach and follow-up.
A 30-minute call to understand your requirements, current challenges and goals — and whether we’re a good fit.
- Pick a time that suits your time zone
- Talk through your setup and goals
- Discuss possible approaches — no obligation