Revenue systems · Marketing automation
Follow-up that happens on time, every time
We build nurture sequences, reminders and simple lead scoring so every enquiry gets a timely, relevant response — without anyone having to remember to send it.
- Minute 0 New enquiry Form, ad lead or missed call
- Within minutes Instant reply Email or SMS, and the owner is alerted
- Next day Booking nudge Sent only if no call is booked yet
- Before the call Reminders Confirmation, then a reminder
- After a no-show Rebook message A polite link to choose a new time
Revenue systems
Where leads usually go cold
Most businesses do not lose leads at the first contact. They lose them in the days afterwards, when follow-up depends on a busy person.
- New enquiries wait hours or days for a first reply
- People book calls and then do not show up
- Leads who are not ready yet never hear from you again
- Sales cannot tell which leads are actually engaged
Deliverables
What we build
Scope is agreed in writing before work starts. You can take the whole list or only the parts you need.
- Speed-to-leadAn immediate, personal-feeling response to new enquiries, plus an alert to the person who should follow up.
- Nurture sequencesEmail, and SMS where appropriate, for leads who are interested but not ready, spaced sensibly and easy to leave.
- Booking remindersConfirmation and reminder messages before calls, and a polite rebooking message after a no-show.
- Re-engagementSequences that check in with older leads before they are written off.
- Lead scoringSimple rules that highlight engaged leads and notify sales at the right moment.
- Opt-in email setupLists, segments and automations in the email platform you use for subscribers and customers.
Process
How we build it
You get a short update at each stage: what was done, what we found and what happens next.
Map the journey
List every way a lead arrives and what a good next step looks like for each.
Write and build
Draft messages for your approval and configure the triggers, waits and exit rules.
Test
Run test contacts through every branch, including opt-outs and replies.
Review
Check engagement after launch and adjust timing or wording where people drop off.
Tools
Platforms we use for this work
Green tags are tools we have used hands-on. The rest are platforms we support when they are already part of your stack. Listing a tool does not imply a partnership.
Hands-on
- GoHighLevel
- HubSpot
- ActiveCampaign
- Keap
- Klaviyo
- Mailchimp
- Brevo
- Omnisend
- Beehiiv
- SendGrid
Also supported
- Zoho CRM
- Zapier
- Make
- n8n
Questions
Common questions
More answers about access, timelines and how engagements work. All FAQs
Related guide: Lead follow-up automation: five workflow examples
Will automated messages feel robotic?
They should not. We write short, plain messages that sound like your team, and use automation for timing rather than to replace real conversations.
Do you set up SMS?
Yes, where it suits your audience and the rules in your market. In the US, business texting usually requires A2P 10DLC registration, which we can help you prepare.
Which platform should we use?
Usually the one you already have. If you use GoHighLevel or HubSpot, most of this can be built natively. We only add another tool when it clearly helps.
How do people unsubscribe?
Every marketing email includes a clear unsubscribe link, and SMS sequences honour standard opt-out replies. Opt-outs are applied across your system, not just one list.
Related services
Often combined with
Introductory call
Stop losing leads after the first contact.
A 30-minute call about how leads arrive, how quickly they hear back, and where follow-up stops today.
- Walk through your lead sources and response times
- Find where follow-up drops off
- Agree which sequences to build first